POV: you’re a tastemaker
This month we are wax carving, flip-flopping & pushing the button
Welcome to the August edition of POV, where Lena Sommerdijk kicks us off and reflects on contemporary tastemaking.
Back in 2017, the year I started L’AGENCY, influencer marketing was still the underdog – traditional media had yet to embrace the rather unique group of so-called tastemakers, who were even called out to be on the edge of being not so tasteful by several international well-known media. With the agency I wanted to create a haven amidst a skeptical landscape by focusing on working together with individuals that are tasteful above anything, in the team and portfolio alike. A guide, a stamp of approval, a beacon of clarity: an influencer marketing agency that would alter the point-of-view of brands on the flavourful opportunities influencer marketing and its (then) novel professional curators can bring.
Today, this POV is unaltered, but we’re continuously learning and refining our way of doing business. The social media landscape that we’ve developed over the past 10 years (now riddled with algorithmic recommendations) does make it hard to find a signature, to encounter content that surprises yet feels personal. But I am a passionate advocate of the talents and team that L’AGENCY works with, and convinced that they are diverse cultural compasses of genuine insight. This newsletter is therefore a vessel of guidance, an extension of the L’AGENCY sense-making heritage, and in its truest form an ode to the ultimate digital field of taste that is influencer marketing.
Lena Sommerdijk, CEO & Founder of L’AGENCY
So let’s conquer the chaos and cut to the chase, here is a list of tips from our team to yours…
What are we doing?
Wax carving jewellery workshop hosted by Isabel Wang Pontoppidan at Studio_ef7 (Amsterdam-Noord).
Scheduling some time to be offline with the Offline Club at Café Brecht (the next edition is the 25th of August from 10:30 AM to 12:30 PM).
Where are we going?
Some good art never disappoints, certainly when it comes to the work of Lonneke van der Palen at Museum JAN.
POV inspired and a must-see: the Point of View exhibition at Rijksmuseum until September 1, 2024).
Head to Cruquiuseiland for a swim and strawberry iced matcha latte at JōKi.
What are we shopping?
Havaianas – the CPHFW Louboutins (if you ask us).
Keep your head cool with the GOBLYNS cap.
A pair of Thistles: AL collection (just in time for late summer).
What are we listening to?
Brenda Hashtag talks influencer marketing in her podcast, 'brendawareness'. A good listen for all (social) marketing related topics.
‘Push The Button’ by Sugababes (getting Lowlands ready this week).
What are we reading?
Dolly Alderton’s new book Good Material.
Making Memes for the Global “Oat Milk Élite” with the one and only Jonas Kooyman (@havermelkelite) featured in the New Yorker.
What are we working on?
Decorating the new office and showroom at Herengracht 141, Amsterdam.
Revamping the Amsterdam dating scene with Inner Circle (we see you singles, stay tuned for the upcoming events).
Prepping the Nespresso hub for the Parisian 1/OFF opening show at AFW.
What are we eating?
Daily fresh and handcrafted pasta – do we need to say more? Pastificio Luzzi.
Simple can be this good: Saoto soup, Pangestu 't Saotohuisje.
What are we drinking?
False Bay Slow Chenin Blanc 2023 – a L’AGENCY approved summer wine from South Africa.
Sipping Something & Nothing Yuzu straight from the can.
